Home
/
Retail

Retail

WhatsApp is now Africa’s biggest storefront. Here’s how SMEs are selling on it
Retail
Oct 28, 2026

WhatsApp is now Africa’s biggest storefront. Here’s how SMEs are selling on it

Catalogues, broadcast lists and payment links have turned chat into a sales channel.

By
Tunde Bakare
 · 6 min read
How Teranga Foods built a pan-African snack brand from Dakar
Retail
Oct 28

How Teranga Foods built a pan-African snack brand from Dakar

Fatou Diallo’s company now sells in eleven countries. It started with one recipe and a borrowed oven.

People & Companies

Fatou Diallo on Teranga Foods

C. Holloway

THIS WEEK

Latest in Retail

Africa’s second cities are where the next consumer boom is happening
Retail
Oct 26

Africa’s second cities are where the next consumer boom is happening

Kumasi, Mwanza and Ibadan are growing faster than the capitals — and brands are following.

Building a brand on a shoestring: lessons from five consumer startups
Retail
Oct 22

Building a brand on a shoestring: lessons from five consumer startups

Packaging, word of mouth and one great product beat a big advertising budget.

The business stories worth knowing.

The Monday Brief

The ideas, people, companies and stories shaping business in Africa — every Monday.

Free. Every Monday at 6 AM ET. Unsubscribe anytime.