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Marketing & Sales

Branding, digital marketing, advertising, sales strategies, customer experience, e-commerce and building profitable customer relationships.

WhatsApp is now Africa’s biggest storefront. Here’s how SMEs are selling on it
Retail
Oct 28, 2026

WhatsApp is now Africa’s biggest storefront. Here’s how SMEs are selling on it

Catalogues, broadcast lists and payment links have turned chat into a sales channel.

By
Tunde Bakare
 · 6 min read
Building a brand on a shoestring: lessons from five consumer startups
Retail
Oct 22

Building a brand on a shoestring: lessons from five consumer startups

Packaging, word of mouth and one great product beat a big advertising budget.

Marketing & Sales

Why your sales team should spend less time selling

Tunde Bakare

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