Rafael Oduya on Harvest Ledger
The Interview
Agribusiness · Fintech
Rafael Oduya, 
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Rafael Oduya on Harvest Ledger

Farmers never needed an app. They needed credit that showed up on time.

Interview

Sipho Ndlovu

Photographs

Yaw Boateng

Published

Oct 27, 2026

 · 12 min

Role

Founder & CEO

Founded

2020, Nairobi

Raised

$45m Series B

Farmers served

380,000

The conversation

Rafael Oduya does not do many interviews. When we met in Nairobi, the conversation ran long past the hour we had been promised — and ranged from the economics of Harvest Ledger to the habits that keep a founder sane.

This conversation has been edited for length and clarity.

What did the first version get wrong?

It assumed farmers wanted dashboards. They wanted money before planting season.

How do you price risk without credit scores?

We look at harvests, not paperwork. A field tells you more than a form.

What would you tell your younger self?

Slow down on hiring, speed up on firing, and never confuse a busy calendar with a good week.

LIGHTNING ROUND

Five quick ones

  1. 01

    First job?

    Helping in my mother’s shop after school.

  2. 02

    Book on your desk?

    The Goal, by Eliyahu Goldratt.

  3. 03

    Most overrated business idea?

    Growth at any cost.

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